For businesses that have limited marketing funds, signs are a cost-effective form of marketing. According to the Small Business Association website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as phone books,radio, television and newspapers advertising.
Signs are an essential component of a business's overall marketing strategy. A sign that contains a business's logo reinforces its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous!
If you operate or are planning to start a business, a creative, attractive sign is a must to help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign plants the seed for future sales.